Sears Model 54

The Rise of a Retail Big and the Embrace of Firearms For individuals who grew up with the crackle of the Sears catalog pages and the dream of exploring the American wilderness, the title “Sears and Roebuck” evoked photographs of journey, practicality, and the promise of high quality. Past the washing machines and work boots, … Read more

Sears, Roebuck & Co., a name synonymous with American commerce for over a century, played a pivotal role in shaping consumer culture. From its humble beginnings as a mail-order watch and jewelry business, the company expanded into a vast emporium, offering everything from clothing and home goods to automobiles and, yes, firearms. The story of … Read more